At the beginning of the meeting, Zhang Yafeng, General Manager of Dongwei Company, gave a strategic breakthrough sharing. Mr. Zhang stated that firstly, we should expand our scale, increase the proportion of new products and profit models, and utilize the siphon effect to improve our reputation and achieve profit breakthroughs; Secondly, competitive breakthroughs can be achieved from the dimensions of supplementing similar products, strengthening differentiated products, rapid response and leadership of color stickers, and market support for sharp blade models; Only by achieving compliance breakthroughs can we achieve strategic breakthroughs in the fierce market competition.
Winning in 2024, Mr. Zhang presented the overall strategic plan of Dongwei New Energy for 2024. In terms of positioning direction, Dongwei remains true to its original intention and is firmly committed to being a continuous leader in the field of frame shaping micro cars; In terms of brand planning, we will deepen the endorsement of major national brands while renewing the five world championships, deeply cultivate sports marketing, and use championship quality to boost brand momentum.
In terms of product planning, it focuses on breakthroughs in new product categories and intelligent breakthroughs within the existing product system, while also building Dongwei's own barriers to the three electric systems. Through high-end cooperation with CATL, we aim to enhance product quality with advanced technology. In terms of terminal empowerment, we will lead the market through empowerment channels such as store upgrade support, advertising support, sharp knife model support, event support, training support, consumer operation support, and other channels with a large number of dealers.
Mr. Zhang encouraged the vast number of dealers to use strong confidence and high morale, with the support of magnificent stores and solid sales fundamentals, to strive upwards and ultimately achieve their own breakthrough.